23-24 SG1020: Marketing, Markets and Consumption - Autumn Term

Marketing, Markets and Consumption 2023-24: September Cohort 

Welcome to the Marketing Moodle page for September 2023-24 

Here you will find class materials, homework information, independent study tasks and formative and summative assignment information for the Marketing, Markets and Consumption module.

We will be exploring a wide range of topics in relation to business to consumer marketing. We will begin by considering the role of marketing in business and whether adds value. We will then look at topics such as ethics in marketing, how companies can use information to make decisions and also how marketeers can develop propositions that truly add value to customers. This module develops your commercial knowledge and equips you for a career in business. It also gives you a solid foundation for your second year studies.

If you have any general module queries, have trouble completing/uploading your assignment or just want to discuss your progress, please contact the module tutor Agha Ibiam (agha.ibiam@rhul.ac.uk).

If you need specific English writing help, you should speak to your AES tutor and/or Christopher Storrs-Fox (christopher.storrs-fox@rhul.ac.uk) and they can tell you about the language support available to you.

Tutors: